26.06.2023 Ballon d'Or winner Michael Owen becomes investor in Bulgaria's Barin Sports

The sports technology company Barin Sports will partner with English football legend Michael Owen. The Ballon d'Or winner becomes an investor and ambassador for the Bulgarian start-up, of which BDB’s Capital Investments Fund  also recently acquired a stake

Barin Sports' innovative system uses artificial intelligence technology to provide accurate, real-time data on the performance of professional athletes, allowing for comprehensive analysis and customized training programs.

"I am thrilled to be partnering with Barin Sports," said Michael Owen. "Their dedication to sports technology matches my own passion for innovation and continuous improvement. I firmly believe that a GPS system and service to track athletes' physical condition and adherence to tactical guidelines has tremendous potential. It is revolutionizing the way we approach sports performance, preparation and injury prevention," the Liverpool legend is convinced.

"We welcome Michael Owen to the Barin Sports family. His remarkable career and commitment to excellence are in line with our values," said CEO Vladimir Grozdanov.

The partnership with Michael Owen is part of Barin Sports' strategy to establish itself as a global leader in the high-tech sports solutions market.

Since the end of 2022, the company has been part of BDB's  Capital Investments Fund portfolio, which has boosted the brand's international expansion.